Sun Life Financial’s President, Kevin Strain, emphasises the need for businesses to think digitally to survive in the modern world. Strain suggests that a company’s digital strategy should be part of its DNA, rather than a separate entity. Digitalisation should not be seen as merely a cost-saving measure, but rather as a way to enhance customer experience and drive growth.
Strain discusses the importance of data and analytics in driving digital strategy. He highlights the need for companies to invest in data infrastructure and talent to leverage analytics effectively. This approach can help businesses gain insights into customer behaviour and preferences, leading to more personalised and effective service.
Strain also mentions the role of leadership in driving digital transformation. He believes that leaders need to be digitally savvy and willing to embrace change. They should also be able to create a culture that encourages innovation and experimentation.
Finally, Strain advises businesses to be patient and persistent in their digital transformation journey. He acknowledges that it can be a long and challenging process, but the potential benefits make it worthwhile. Strain’s insights provide a roadmap for businesses looking to thrive in the digital age.
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