Apple CEO Tim Cook outlined the company’s generative AI strategy at Apple WWDC that revolves around Apple Intelligence, a personal intelligence system, on-device processing of large language models and a private cloud model to go along with an OpenAI partnership. Apple’s tagline was that Apple Intelligence is "AI for the rest of us." The stakes were high going into Apple’s

Apple CEO Tim Cook outlined the company’s generative AI strategy at Apple WWDC that revolves around Apple Intelligence, a personal intelligence system, on-device processing of large language models and a private cloud model to go along with an OpenAI partnership.

Apple’s tagline was that Apple Intelligence is "AI for the rest of us."

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