Enterprise social platforms (ESPs) often fail to deliver on their promise of improving productivity and engagement within organisations. The issue lies not with the technology itself, but with the lack of strategic integration into daily workflows. Many employees view these tools as additional burdens rather than helpful resources.
Success with ESPs requires a shift in organisational culture, fostering an environment that encourages open communication and collaboration. Equally important is the need for leaders to model the use of these platforms, demonstrating their value and relevance.
When effectively implemented, ESPs can stimulate innovation and knowledge sharing. They can break down hierarchical barriers and facilitate cross-functional collaboration. However, this potential is often unrealised due to poor adoption strategies and resistance to change within organisations.
To maximise the benefits of ESPs, firms need to align these tools with their strategic objectives and operational processes. This involves training employees on their use, providing clear guidelines, and incentivising engagement.
Ultimately, the success of ESPs depends on the organisation’s willingness to embrace a new way of working, one that values transparency, inclusivity, and continuous learning.
Go to source article: https://sloanreview.mit.edu/article/are-enterprise-social-platforms-all-talk/