Justin Rosenstein, co-founder of Asana, believes that clarity is the vital quality every start-up needs to survive. He argues that clarity, or the lack thereof, can make or break a company. Rosenstein suggests that clarity should be at the heart of a company’s mission, strategy, and tactics.

He highlights the importance of a clear mission statement, suggesting that it should be concise, inspiring, and actionable. A clear mission statement can help employees understand the company’s purpose and align their efforts towards achieving it.

Rosenstein also emphasises the role of clarity in strategy. He suggests that a clear strategy can help employees understand what the company is trying to achieve and how it plans to do it. This can help prevent confusion and misalignment, which can be detrimental to a company’s success.

Finally, Rosenstein discusses the importance of clarity in tactics. He argues that clear tactics can help employees understand what they need to do on a day-to-day basis to help the company achieve its goals. This can help improve productivity and efficiency, and ultimately, the company’s bottom line.

Rosenstein’s insights highlight the importance of clarity in every aspect of a company’s operations, from its mission statement to its day-to-day tactics. He suggests that clarity can be a powerful tool for driving success and survival in the competitive start-up landscape.

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