AstraZeneca, the global biopharmaceutical company, has adopted Salesforce Chatter, a social networking tool, to foster collaboration and communication among its 51,000 employees. The move is part of the company’s digital transformation strategy. Salesforce Chatter will replace the traditional email system, providing a platform for staff to share knowledge, discuss ideas, and work together on projects. The company hopes this will break down silos and encourage a more collaborative culture.
Salesforce Chatter has been rolled out across 100 countries, with a 90% adoption rate within AstraZeneca. The platform has been customised to meet the company’s needs, including the addition of a ‘Chatter Champion’ role to support users and promote engagement. AstraZeneca has also developed a ‘Chatter Etiquette Guide’ to ensure the tool is used effectively and responsibly.
This initiative is part of AstraZeneca’s ongoing commitment to digital innovation. It has previously implemented other Salesforce products, including the Service Cloud and Sales Cloud. The company believes that embracing digital tools can drive efficiency, improve communication, and ultimately enhance patient outcomes.
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