Aviva, a leading British insurance company, is planning a digital overhaul to stay ahead of the curve in the rapidly evolving insurance market. The company has committed to investing £100m annually in technology and digital development over the next four years. Aviva’s digital transformation is expected to deliver significant cost savings, as well as improve customer experience and increase customer base.
One of Aviva’s key strategies is to simplify its products to make them more user-friendly. The company has already reduced its product range from 401 to 59, with plans to further streamline it to just 10. This will enable customers to easily understand and choose products that best suit their needs.
Aviva is also planning to launch an online hub, MyAviva, where customers can manage all their policies in one place. The platform will offer personalised advice and discounts to customers based on their individual profiles. The company believes that this digital approach will not only enhance customer experience but also reduce operating costs.
In addition to these initiatives, Aviva is also focusing on data analytics to better understand customer behaviour and tailor its products accordingly. The company recognises the importance of digital technology in today’s insurance market and is committed to leveraging it to drive growth.
Aviva’s digital transformation is a testament to the company’s forward-thinking approach and its commitment to meeting the evolving needs of its customers.
Go to source article: http://diginomica.com/2015/08/07/aviva-invests-in-insurance-policy-for-a-digital-future/#.VcW0gXjS4ox