Yammer, Microsoft’s enterprise social networking tool, is reportedly driving the demise of the very sector it operates in. It’s argued that Yammer’s lack of innovation and slow pace of development have left users frustrated and disenchanted. The platform’s features have remained largely unchanged since its inception, and the few updates that have been rolled out have failed to impress.
Yammer’s lacklustre performance has led to a decline in user engagement and a negative perception of enterprise social networking as a whole. Users are increasingly turning to more innovative alternatives, such as Slack and Teams, which offer superior functionality and a more engaging user experience.
Critics suggest that Microsoft’s decision to bundle Yammer with Office 365, rather than selling it as a standalone product, has contributed to its downfall. This strategy has resulted in a lack of focus on Yammer’s development, further undermining its appeal.
Yammer’s struggles serve as a cautionary tale for other enterprise social networking platforms. To remain competitive, they must continually innovate and adapt to changing user needs, or risk being left behind.
Go to source article: http://www.techrepublic.com/blog/tech-decision-maker/how-yammer-is-killing-enterprise-social-networking/