On Services’ discusses the evolution of product to utility, focusing on the role of services within this transformation. It suggests that products evolve into more utility-based forms as they become increasingly ubiquitous and well-understood. This transition is typically driven by competition and user demand.

The evolution from product to utility often involves the creation of a service, acting as an intermediate step. This service, which is usually based on rental or leasing models, allows users to gain the benefits of the product without the need for ownership. The service model provides users with flexibility, reduces their risk, and often leads to cost savings.

The transition from product to service to utility is not without challenges. These include issues with scaling, the need for standardisation, and the potential for disintermediation. Despite these challenges, the trend towards utility-based models is likely to continue, driven by the benefits they offer to users and the competitive advantage they provide to businesses.

The evolution from product to utility highlights the importance of understanding the changing needs and expectations of users. Businesses that can anticipate these changes and adapt their offerings accordingly are likely to be successful in the increasingly service and utility-oriented marketplace.

Go to source article: http://blog.gardeviance.org/2015/01/on-services.html