Blockchain technology and tokenisation are transforming the platform design space, creating new opportunities for value creation and exchange. Blockchain-powered platforms offer decentralisation, enabling direct peer-to-peer interactions without the need for a central authority. This technology also ensures transparency and trust, as all transactions are recorded on a public ledger.
Tokenisation, an integral part of blockchain-powered platforms, represents digital or physical assets as tokens on the blockchain. These tokens can be traded on the platform, creating a new economy within the platform itself. Tokenisation is a powerful tool for incentivising user participation and behaviour, as users can earn tokens for contributing to the platform.
Blockchain-powered platforms and tokenisation are disrupting traditional business models, shifting the focus from extracting value to creating value. They also challenge the current platform design paradigm, as they require a new approach to designing user interactions and experiences. This transformation is not without its challenges, but it offers exciting possibilities for the future of platform design.
Blockchain-powered platforms are still in their early stages, and their full potential is yet to be realised. However, they represent a fundamental shift in how we think about platforms and value creation, promising a future where platforms are more democratic, transparent and user-centric.
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