Brilliant PR on a startup budget is achievable by focusing on building relationships, crafting compelling stories, and utilising social media. Building relationships with journalists is crucial; it’s about being persistent, not annoying. Start by identifying key journalists in your field and engage with them on social media. Attend their events and send them personalised emails about your startup.

Crafting a compelling story is equally important. Your story should be unique, interesting, and newsworthy. It should answer the question, “Why should anyone care?” Make sure your story is concise, clear, and compelling.

The use of social media is also essential. Twitter is a powerful tool for connecting with journalists and influencers. It’s also useful for monitoring what’s being said about your startup and your industry.

Finally, remember that PR is a marathon, not a sprint. It requires patience, persistence, and a lot of hard work. But with the right approach, you can achieve brilliant PR on a startup budget.

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