Digital transformation is fundamental for businesses in today’s fast-paced, technological world. Agility is a key driver in this process, with organisations needing to be flexible and responsive to change. Neil Perkin and Peter Abraham’s book, ‘Building the Agile Business through Digital Transformation’, discusses the importance of this agility, providing a comprehensive guide to successful digital transformation.
The book delves into the concept of ‘agile’, a term originally from software development, now applied to business strategy. Agile businesses are those that can adapt swiftly to market changes, learning and iterating as they go. The authors emphasise the necessity of a cultural shift towards agility, rather than just a technological one.
Perkin and Abraham highlight that digital transformation isn’t just about adopting new technology, but about changing the way businesses operate and think. They discuss the importance of a customer-centric approach and the need for businesses to be data-driven. The book also explores the role of leadership in driving transformation and the importance of creating a culture of continuous learning and development.
The authors argue that digital transformation requires a holistic approach, incorporating strategy, people, processes and technology. They stress the importance of businesses being able to respond to change quickly and effectively, and the need for continuous learning and adaptation. The book provides practical advice and frameworks to help businesses navigate their digital transformation journey.
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