Corporate communications are in crisis, with many experts questioning their continued relevance. The digital revolution has brought about significant changes, making traditional methods of communication increasingly obsolete. Employees are now often more informed than their bosses, thanks to the power of social media. This shift has led to a call for corporate communications to be reinvented.
The solution may lie in the practice of ‘social leadership.’ This approach encourages leaders to be more transparent and authentic, fostering a culture of open dialogue and collaboration. Social leadership is about creating a narrative, telling the story of the company in a way that engages employees and customers alike.
In this new paradigm, the role of corporate communications becomes more about facilitating conversations rather than controlling the message. This requires a shift in mindset, moving away from a top-down approach to a more inclusive, democratic model. The aim is to create an environment where everyone feels heard and valued, promoting a sense of belonging and shared purpose.
While the transition may be challenging, it is necessary for the survival of corporate communications. The future will belong to those who can adapt and embrace the power of social leadership. The time for change is now.
Go to source article: http://weneedsocial.com/blog/2016/10/2/can-we-save-corporate-communications