MySugr, a Vienna-based start-up, is revolutionising diabetes management with its innovative app. The app offers a gamified approach to help users manage their diabetes, making the process more engaging and less daunting. By turning daily health tasks into ‘monster-taming’ challenges, MySugr motivates users to take better care of their health. Currently, the app has over 200,000 users worldwide.
MySugr’s business model is unique. It offers the app for free but charges for premium features such as smart blood glucose monitoring. The company also partners with healthcare providers to offer the app as part of diabetes treatment plans. This approach has proven successful, with the company generating over €1 million in revenue in 2014.
The start-up’s success hasn’t gone unnoticed. Roche, the Swiss pharmaceutical giant, has invested in the company, recognising the potential of digital health solutions. With this backing, MySugr plans to expand its services and reach more users globally.
Despite the challenges of the health tech sector, including rigorous regulatory processes and data privacy concerns, MySugr is thriving. Its innovative approach to diabetes management, combined with its unique business model and strong backing, positions it as a leader in the digital health space.
Go to source article: http://tech.eu/features/1411/mysugr-diabetes-health/