Digital transformation is a necessity for businesses, with 37% of businesses stating that it’s the top priority for their company. Yet, only 13% of businesses have identified their digital leaders, and only 7% have fully formed digital departments. This is a stark contrast to the 69% of businesses that believe their company will not survive without digitalisation. Accenture’s survey of 825 businesses reveals that the Chief Marketing Officer (CMO) is often the key driver of digital transformation, playing a crucial role in shaping the digital agenda.
CMOs are not only driving the digital agenda but also managing the change in their organisations. They are often responsible for creating the vision for digital transformation, leading the implementation, and ensuring the business benefits from the change. CMOs are also tasked with managing the talent required for digital transformation, ensuring that the right skills are in place and that employees are trained and prepared for the change.
Despite the importance of the CMO in driving digital transformation, there are challenges. 80% of businesses believe that their company’s digital capabilities are not fully exploited, and 79% believe they are not innovative enough. Addressing these challenges requires a strong commitment from the CMO and a clear vision for the future of the company. The CMO’s role in digital transformation is crucial, but it’s also a complex and challenging task that requires a deep understanding of the business and the digital landscape.
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