Emerging technologies are transforming traditional hierarchical organisations into networked enterprises, fostering innovation and agility. They enable a shift from centralised control to distributed leadership, where ideas can flow freely, and decision-making is democratised. This transition, however, requires a change in mindset from management.

In the new paradigm, companies need to become learning organisations, constantly adapting to the ever-changing business landscape. They must foster a culture of collaboration, encouraging employees to connect and share knowledge. This connectivity extends beyond the organisation, reaching out to customers, partners, and even competitors.

The role of management in this context is to ensure a supportive environment for knowledge sharing. They must encourage employees to learn from each other, from their mistakes, and from the market. They are no longer controllers but facilitators, aiding the flow of knowledge and ideas within the organisation.

Marketing, too, must evolve. The emphasis should be on creating value for the customer, rather than pushing products. By listening to and engaging with the market, companies can develop products and services that truly meet customer needs. This approach fosters loyalty and trust, leading to sustainable, long-term growth.

In summary, the networked enterprise is the future. It requires a shift in mindset, a focus on learning and collaboration, and a customer-centric approach to marketing. It’s about connecting – with employees, with customers, with the market. It’s about creating value, not just products.

Go to source article: http://www.jarche.com/2014/04/connecting-companies-and-markets/