Crazy Egg provides a suite of website optimisation tools designed to help businesses increase conversions and improve user experience. Its heatmap technology enables users to visually track visitor activity, showing where people click, how far they scroll, and what they ignore.

This tool helps to identify problematic areas of a website, providing actionable insights to improve design and content. Crazy Egg’s A/B testing feature allows users to experiment with different versions of a web page, determining which elements drive the highest engagement and conversion rates.

Moreover, the platform’s recordings feature captures visitor sessions, providing a real-time view of user interactions. This functionality helps businesses understand user behaviour, identify usability issues, and make data-driven decisions to enhance website performance.

Crazy Egg also offers an easy-to-use editor for making website changes without needing coding skills. This feature allows businesses to quickly implement changes based on insights gained from the platform’s other tools. The platform integrates with popular website platforms and analytics tools, making it a versatile addition to any digital marketing toolkit.

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