Corporate culture is a vital determinant of business success and transformation. It is not a mere by-product of strategy but a key component that shapes it. The culture of a company can either foster or hinder innovation and change. It is not easily manipulated, but it can be influenced and guided.

Despite its importance, corporate culture is often neglected by leaders. Many fail to appreciate its complexity and the role it plays in shaping behaviours and attitudes. This lack of understanding can lead to failed transformation efforts.

A strong, positive culture can drive performance and innovation, while a weak or negative one can undermine efforts and lead to stagnation. It is therefore essential that leaders understand and actively manage their company’s culture.

To do this, they must first recognise its importance and then work to align it with their strategic goals. This involves creating a culture that encourages behaviours that support these goals, such as collaboration, innovation, and customer focus.

Additionally, leaders must be aware of the risks of a misaligned culture. These can include resistance to change, lack of engagement, and poor performance. By understanding and managing their company’s culture, leaders can ensure it supports their business goals and drives success.

Go to source article: http://research.gigaom.com/2013/11/culture-is-critical-to-company-success-and-business-transformation-but-good-luck-taking-advantage-of-it/