Interest in enterprise social software is waning, signalling a shift from tools to behaviour. This decrease is not due to a lack of need, but rather a maturing of the market. Organisations are realising that it’s not about the tool, but how it’s used. The focus is shifting towards improving digital skills and behaviours.

Many companies are stuck in a ‘Field of Dreams’ mindset, believing that if they build it, employees will come. But the reality is that without the right behaviours and skills, these tools will not be used effectively. The challenge is to move from a tool-centric to a people-centric approach.

There is a need for a new kind of digital literacy that goes beyond knowing how to use tools. It’s about understanding the value of sharing, collaborating, and being open. This is where the future of work lies, not in the tools themselves.

It’s time to stop focusing on what tools to use and start focusing on how to use them. The future of work is not about the tools, but about the people using them. As the market matures, the focus will shift from tools to behaviour, from software to skills.

In a digital world, it’s not about the tool, but how you use it. The future of work is not about what you have, but what you do with what you have. The shift from tools to behaviour is not a decrease in interest, but a sign of maturity.

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