Designing a business for emergence and complexity entails embracing unpredictability and fostering adaptability. Traditional business models, built on predictability and control, are increasingly unsuitable in a world characterised by complexity and constant change. Businesses should be designed as complex adaptive systems, capable of learning, evolving, and self-organising in response to changing conditions.

To achieve this, organisations must cultivate a culture of experimentation, encouraging employees to test new ideas and learn from failure. This requires a shift from hierarchical to networked structures, where power is distributed and decision-making is decentralised.

Furthermore, businesses should aim to build resilience, rather than optimisation. While optimisation focuses on efficiency and short-term performance, resilience is about long-term survival and adaptability. This involves diversifying resources, maintaining redundancy, and promoting modularity.

Finally, businesses should embrace diversity and dissent. Diversity brings a range of perspectives and ideas, while dissent stimulates critical thinking and challenges the status quo. Both are crucial for innovation and adaptability.

In essence, designing a business for emergence and complexity is about fostering a culture of learning, adaptability, resilience, and diversity. It’s about creating an organisation that can thrive in an unpredictable and ever-changing environment.

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