Reboot Your Strategy For A Digital Age

Our latest research report on how digitalisation requires companies to create new approaches to strategy design and development.

Has your strategy shifted to the digital age?

From our analysis of 10 annual reports. Learn how they reveal a pre- or post-shift mindset.

Pain points of digital strategy

Explore, through our interactive visualisation, the pain points of current strategy development and execution. From our interviews with 18 Heads of Digital and CIOs.

Five attributes of strategy in a digital age

Discover the attributes that enable an adaptive strategy.

How to make the shift

View recommendations for how to put new strategy approaches into practice.


Our research – based upon in-depth interviews with 18 Heads of Digital and CIOs, plus analysis of FTSE100 annual reports and our applied expertise – offers:

Insights from executives leading strategy management today

Ideas to test for a pre- or post-shift mindset to strategy

5 Attributes of Strategy in a Digital Age

A guide of practical step-change recommendations for shifting your strategic approach



Christine Overby, Principal of Post*Shift

Christine has spent the last twenty years helping companies adopt digital technologies and new ways of working. Prior to becoming a principal at Post*Shift, she was Vice President at Forrester Research, where she led the turn-around of its community offering, which delivers an exclusive network of peers, analysts, and advisors to 1,500 IT and Business executives. Christine also launched Forrester Research’s Digital Marketing practice, growing it into a multi-million dollar business. She has consulted on digital experience for companies including BarclayCard, The Coca-Cola Company, IBM, Nestle Purina, Novartis, Orange, and Procter & Gamble, and understands the complexity of large organisations and how to drive change within them.

Laura-Jane Parker, Consultant at Post*Shift

Laura-Jane has been working with large corporations on the human side of digital transformation for over seven years, specialising in people and culture transformation, ESN implementation, adoption and strategy. Prior to joining Post*Shift, Laura-Jane led brand and culture transformation, employee engagement and communications programmes at Direct Line Group, with a further background in project management across a wide range of business areas. She has a fundamental belief that organisations need to change the way they operate in order to survive in the 21st Century, in order to better serve their customers, their employees and their wider communities, and has a passion and understanding of how to help them do so.