Digital transformation isn’t about technology, but about business. The term is misleading, suggesting a finite process, when in reality it’s a continuous evolution. It’s about business adaptation, not technology adoption. The focus should be on how businesses can adapt to the changing environment, and not on the digital tools themselves.
Adapting to digital change is a complex process, requiring the integration of technology into all aspects of business, from strategy to operations. It’s not about implementing new technologies, but about changing the way businesses operate and deliver value to customers.
One common mistake is to equate digital transformation with IT, which can lead to a narrow focus on technology rather than on business change. It’s not about a digital-first approach, but a customer-first approach. The aim is to improve customer experience, not to digitise operations.
Moreover, digital transformation is not a project, but a journey. It’s not about achieving a specific goal, but about ongoing adaptation to a changing environment. It’s a continuous process of learning, experimenting, and adapting.
In addition, digital transformation is not about disruption, but about evolution. It’s not about replacing old with new, but about integrating new with old. It’s about building on existing strengths and capabilities, not about starting from scratch. It’s an evolution, not a revolution.
Go to source article: https://sloanreview.mit.edu/article/digital-transformation-is-a-misnomer/