Disney, an unexpected player in the blockchain industry, is leading the way with its open-source blockchain platform, Dragonchain. Originally created in 2014 as a private blockchain for Disney’s internal use, Dragonchain was released to the public in 2016. It’s a hybrid blockchain, combining the security of a private network with the flexibility of a public one.
Dragonchain simplifies the integration of real business applications onto a blockchain, offering a turnkey solution that allows companies to maintain control over sensitive business data while still benefiting from blockchain’s transparency and security. Unlike other blockchain platforms, Dragonchain doesn’t require businesses to use a specific programming language, allowing for greater flexibility and ease of use.
Disney’s involvement in blockchain has been largely overlooked, yet it’s making significant strides in the industry. It has already filed over 20 blockchain-related patents and is working on a blockchain-based ticketing system. Despite the low-key approach, Disney’s blockchain efforts are proving influential. Dragonchain’s hybrid model is being adopted by other companies, demonstrating the potential of blockchain beyond cryptocurrencies.
In a surprising twist, Disney is not just embracing blockchain technology, but is also shaping its future. It’s a move that highlights the potential of blockchain to revolutionise industries far beyond finance and cryptocurrencies.
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