Every successful company today operates as a service company, regardless of what product or service they sell. This is due to the shift in consumer expectations. Customers now demand instant gratification, personalised experiences, and seamless service. As a result, businesses must adapt by delivering continuous value and fostering long-term relationships with their customers.

The current market landscape is dominated by businesses that have embraced this service-focused model. These include companies like Amazon, Uber, and Airbnb, which have revolutionised their respective industries by putting the customer experience at the heart of their operations. They have achieved this through the use of data and technology, which allows them to understand their customers’ needs and preferences in real time.

In order to survive and thrive in the modern business environment, companies must become service-focused. This requires a shift in mindset from selling products to delivering ongoing value. It also involves leveraging data and technology to gain insights into customer behaviour, and using these insights to deliver personalised experiences. By doing so, companies can build stronger relationships with their customers, which in turn leads to greater customer loyalty and long-term success.

The future of business lies in service. Companies that fail to adapt to this new reality risk being left behind.

Go to source article: http://radar.oreilly.com/2015/08/every-successful-company-is-a-service-company.html