Facebook’s approach to user data and privacy is driven by its business model, which is centred on advertising revenue. The social media giant collects vast amounts of user data to create targeted ads, which are its main source of income. This is a stark contrast to traditional media outlets that generate revenue through subscriptions or sales.
Facebook’s advertising model is further complicated by its global reach. While it must comply with strict data protection regulations in the European Union, it also operates in countries with less stringent rules. This has led to a ‘lowest common denominator’ approach, where Facebook applies the least restrictive rules globally.
The Cambridge Analytica scandal highlighted these issues, revealing how Facebook’s business model can be exploited. The incident resulted in a significant backlash and calls for tighter regulation. Facebook’s response was to tighten its data sharing policies and invest in artificial intelligence to better detect misuse.
Despite these changes, questions remain about Facebook’s commitment to user privacy. Its business model inherently conflicts with privacy, as it relies on collecting and monetising user data. This tension is likely to persist, given the financial incentives for Facebook to continue its current practices.
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