Facebook’s mobile app, Facebook Home, is steadily gaining popularity due to its immersive, user-friendly interface. It transforms Android phones into a Facebook-centric device, replacing the home screen with a continuous stream of Facebook updates. This innovative approach is part of Facebook’s broader strategy to become a ubiquitous part of people’s lives.

Despite initial lukewarm reception, Facebook Home has seen a surge in downloads, reaching over one million within a month. This is due to continuous improvements based on user feedback, such as the introduction of app folders and a dock for favourite apps.

Facebook’s expansion into mobile technology is not limited to Facebook Home. The company has also launched Facebook Paper, a news curation app, and has plans to introduce more standalone apps. This is in line with Facebook’s goal to become a one-stop platform for users, integrating various aspects of digital life into one place.

Critics argue that Facebook’s aggressive expansion could lead to a monopoly, potentially stifling innovation in the tech industry. Yet, Facebook maintains that their goal is to create a more connected world, not to dominate the market. The company’s future plans include improving internet access in developing countries and expanding into virtual reality with the Oculus Rift.

In summary, Facebook is on a mission to become an integral part of people’s digital lives, with Facebook Home and other standalone apps as key tools in this strategy. The company’s ambitious plans have sparked both excitement and concern in the tech industry.

Go to source article: http://www.fastcompany.com/3031237/facebook-everywhere