Organisations can leverage platforms to create value by adopting an ecosystem strategy. This approach involves building, nurturing, and leveraging networks of users, customers, suppliers, and complementaries. The key to success lies in understanding the different types of platform strategies and how they can be implemented within the organisation’s portfolio.
Firstly, an organisation can act as a platform owner, creating and controlling a platform and its ecosystem. This requires significant resources and capabilities, but offers high potential returns. Secondly, an organisation can become a platform partner, participating in an existing platform’s ecosystem and contributing to its value. This requires less investment but also offers lower returns.
Thirdly, an organisation can become a platform architect, designing and building platforms for others. This requires specific technical skills but offers a high degree of control. Finally, an organisation can be a platform promoter, leveraging its resources to support and promote a platform without owning or controlling it. This requires a strategic approach and offers moderate returns.
By understanding these different strategies, organisations can make informed decisions about how to leverage platforms for maximum value creation. They can also balance the risks and rewards associated with each strategy, ensuring that their platform portfolio aligns with their overall business objectives.
Go to source article: https://boundaryless.io/blog/framing-a-portfolio-of-platform-ecosystem-strategies-inside-an-organization/