Gartner’s ContinuousNEXT concept emphasises the need for businesses to adapt continuously in a rapidly evolving digital landscape. Digital transformation is no longer a singular project, but an ongoing journey. To stay competitive, organisations must embrace change as a constant factor, viewing it as an opportunity rather than a threat.

ContinuousNEXT comprises five imperatives: privacy, augmented intelligence, culture, product management, and digital twin. Privacy has become a competitive differentiator, with businesses needing to build trust with their customers. Augmented intelligence, the combination of human and artificial intelligence, is crucial for making complex decisions. A proactive and adaptive culture is vital to foster innovation and resilience. Product management replaces project management, focusing on delivering ongoing value rather than completing individual projects. Finally, a digital twin, a virtual model of a process, product or service, allows for analysis and optimisation.

Gartner posits that the key to ContinuousNEXT is a mindset of dynamic possibility, where change is the only constant. This approach enables businesses to navigate the digital landscape effectively, seizing opportunities and mitigating risks.

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