Gartner’s new Impact Radar explores Generation AI (Gen AI), a group comprising individuals who have grown up interacting with AI on a daily basis. Gen AI poses a unique challenge for businesses, as they must understand and exploit the potential of this generation. The Impact Radar identifies four key areas of Gen AI: personalisation, privacy, trust, and digital dexterity.
Personalisation is crucial as Gen AI expects tailored experiences, requiring businesses to leverage AI to deliver personalised products, services and communications. However, this personalisation must consider privacy, with Gen AI being more concerned about data security and privacy than previous generations.
Trust is also paramount. Gen AI is more sceptical of AI, demanding transparency about how businesses use and secure their data. Businesses must therefore ensure they are trustworthy and transparent in their AI applications.
Finally, digital dexterity is key. Gen AI is tech-savvy, expecting seamless, intuitive interactions with technology. Businesses must ensure their digital interfaces are user-friendly and intuitive.
In summary, businesses must understand Gen AI’s unique expectations and behaviours to effectively engage with this generation. By focusing on personalisation, privacy, trust, and digital dexterity, businesses can exploit the potential of Gen AI and ensure their success in the future.
Go to source article: https://www.gartner.com/en/articles/understand-and-exploit-gen-ai-with-gartner-s-new-impact-radar