Enterprise software could be disrupted as category windows become collateral damage to generative AI. The scenario: Today’s go-to systems are relegated to plumbing as generative AI becomes the de facto user interface that democratizes data, insights, analytics and automation. Today, enterprise software is dominated by category winners such as Salesforce in CRM, Workday in HR,

Enterprise software could be disrupted as category windows become collateral damage to generative AI. The scenario: Today’s go-to systems are relegated to plumbing as generative AI becomes the de facto user interface that democratizes data, insights, analytics and automation.

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