Dave Trott, a veteran advertising executive, shares his insights on the importance of principles in business and life. He emphasises that principles are not rules, but rather guiding values that should shape our actions. Drawing from a conversation with his friend, he illustrates the difference between principles and rules with an analogy of a compass and a map. A map, like rules, gives specific directions, but is useless when you’re off the beaten track. A compass, like principles, might not provide detailed directions, but it always points the way forward, no matter where you are.
Trott further explains that principles are more important than rules because they are universal and timeless. They apply to all situations and remain relevant over time. He cites the example of the principle ‘treat others as you would like to be treated’ which remains relevant in all cultures and eras.
He suggests that principles should guide our actions and decisions rather than rules. This is because rules can be limiting and restrictive, while principles provide a broader, more adaptable framework for navigating life and business. Rules can change or become obsolete, but principles endure. Trott concludes by advocating for the importance of principles in leading a successful and rewarding life.
Go to source article: http://davetrott.co.uk/2016/05/general-principles/