Google is developing a new project, The Physical Web, aiming to provide interaction on demand. This initiative seeks to enable any smart device, from parking meters to vending machines, to interact with users without the need for a dedicated app. The Physical Web is based on the concept of discoverability, where devices broadcast URLs to nearby phones, allowing interaction through the web.
Scott Jenson, project lead, believes that the current app-based model is not sustainable for the ever-growing Internet of Things (IoT). The Physical Web aims to circumvent this by using the web as the universal medium of interaction. It is designed to be open, allowing any device to broadcast a URL, and doesn’t favour any particular company or service.
The project is in its early stages and is currently an open-source experiment. Google is inviting developers to contribute, hoping to create a robust ecosystem. The Physical Web holds potential for a more seamless and integrated IoT experience, but the challenge lies in its implementation and acceptance by users and developers alike.
Go to source article: http://techcrunch.com/2014/10/02/google-the-physical-web/