Hootsuite, the social media management platform, is deepening its relationship with Microsoft by integrating with Yammer, SharePoint, and Dynamics. This move allows Hootsuite users to access and publish content directly to these Microsoft services from the Hootsuite dashboard. Yammer, a private social network for businesses, and SharePoint, a web-based collaborative platform, are now both available as streams within Hootsuite. The integration with Dynamics, a customer relationship management (CRM) solution, allows sales professionals to engage with prospects and customers directly from the Hootsuite platform. This move follows Hootsuite’s previous integration with Microsoft’s Office 365 in July 2015. The new integrations are part of Hootsuite’s broader strategy to position itself as a comprehensive platform for business needs, beyond just social media management. The collaboration with Microsoft is expected to help Hootsuite reach a wider enterprise audience.

Go to source article: http://venturebeat.com/2015/11/17/hootsuite-deepens-ties-to-microsoft-with-yammer-sharepoint-and-dynamics-integrations/