Thirteen successful companies have shared their stories of how they attracted their initial customers.

Airbnb founders, Brian Chesky and Joe Gebbia, sold cereal boxes to fund their start-up and hosted a design conference to attract their initial users. They also travelled to New York to meet their users and understand their needs.

Dropbox used a demo video to generate buzz and attract sign-ups. They also offered extra storage space for referrals, which led to a 60% increase in sign-ups.

Buffer, a social media scheduling tool, validated its business idea by creating a landing page and gauging interest before developing the product., a sales communication platform, started as an internal tool for ElasticSales. They gained their first customers by offering the tool to other start-ups.

Zaarly, a marketplace for small jobs, organised a one-day event to attract its first users.

Yelp attracted its first reviewers by hosting parties for the early adopters.

Groupon started as a WordPress blog and offered its first deal to the subscribers of a local mailing list.

Evernote offered a freemium model to attract its initial users.

Reddit co-founders, Steve Huffman and Alexis Ohanian, created fake accounts to make the site appear active and attract real users.

Twitch, a live streaming platform, started as and gained its first users by streaming the life of its founder, Justin Kan.

Paypal attracted its first users by offering cash incentives for sign-ups and referrals.

Gumroad, a platform for creators to sell products, gained its first users by leveraging the founder’s Twitter following.

Lastly, Product Hunt started as an email list before becoming a popular product discovery platform.

Go to source article: