Organising for the social era requires a shift from traditional hierarchical structures to networked, inclusive models. Hierarchies, while efficient, limit innovation and adaptability. Conversely, networks promote creativity, responsiveness, and cooperation. The social era’s defining characteristic is connectivity, with social media acting as a catalyst.

Companies should foster a culture of sharing and collaboration to thrive in this era. This involves encouraging employees to share ideas, knowledge, and information freely. It also means giving them the tools and platforms to do so.

Organisations should also consider the importance of purpose in the social era. A clear, compelling purpose can unite employees, customers, and stakeholders. It can foster loyalty, drive innovation, and improve performance.

Three key principles can guide organisations in the social era: decentralisation, transparency, and openness. Decentralisation involves distributing power and decision-making throughout the organisation. Transparency means being honest and open about the company’s operations, successes, and failures. Openness entails inviting input and feedback from all levels of the organisation and beyond.

Successful organisations in the social era are those that can adapt to these principles. They are flexible, responsive, and innovative. They prioritise collaboration and sharing, have a clear purpose, and embrace decentralisation, transparency, and openness.

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