Apple is reportedly set to disrupt the automotive industry with its anticipated iCar. The iCar aims to merge Silicon Valley’s progressive technology with traditional motor manufacturing. Apple’s success in the smartphone market, with the iPhone accounting for 66% of the company’s sales in 2015, demonstrates its potential to revolutionise the car industry.
The iCar’s potential for success lies in Apple’s ability to control the vehicle’s hardware and software, similar to its approach with the iPhone. Apple’s brand power, combined with its extensive customer base, could allow the iCar to become a market leader.
Despite this, Apple faces challenges. The automotive industry is heavily regulated, unlike the tech sector. Additionally, car production is complex and costly, and Apple lacks experience in this area.
Apple’s strategy could involve partnering with an established car manufacturer. This would provide the necessary production capabilities while allowing Apple to focus on the vehicle’s technology.
The iCar’s potential launch in 2020 suggests that Apple is serious about entering the car market. This move could redefine the automotive industry, as Apple’s emphasis on technology and user experience could set new standards for car manufacturing.
Go to source article: http://www.autocar.co.uk/car-news/industry/how-apple-icar-could-crack-automotive-industry