Facebook has introduced a new enterprise platform, Facebook at Work. This platform aims to connect employees within a company, fostering better communication and collaboration. Facebook at Work is a separate platform from the standard Facebook, allowing users to maintain a professional profile separate from their personal one.
Despite being a late entrant into the enterprise social network market, Facebook at Work has demonstrated significant growth. In the six months following its launch, it saw a 400% increase in website visits. This growth is attributed to its user-friendly interface, similar to the standard Facebook platform, making it easier for employees to adapt.
Facebook at Work faces stiff competition from established platforms like LinkedIn and Slack. However, Facebook’s vast user base and familiarity give it a competitive edge. The platform is currently being used by leading companies like Heineken and Royal Bank of Scotland, indicating its potential for success in the corporate world.
While Facebook at Work is available for free, the company plans to monetise it through a freemium model. This means companies can use the basic features for free, but must pay for additional services. This strategy could help Facebook diversify its revenue sources, reducing its reliance on advertising.
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