Storytelling is a powerful tool for businesses, allowing them to connect with their audience on a deeper level. A story scaffold can be used to structure a compelling narrative, involving six key elements: the protagonist, their goal, the obstacle, the mentor, the moral, and the transformation.
The protagonist should be a relatable character, often the customer, whose goals align with the audience’s. The goal is the desired outcome, something the audience can aspire to. The obstacle is what stands in the way of achieving the goal, creating tension and conflict. The mentor provides guidance and support, often a role taken by the brand or business. The moral is the lesson learned, providing value and meaning to the story. The transformation is the change that occurs as a result of overcoming the obstacle, marking the end of the journey.
These elements can be adapted to any business or brand, helping to create engaging, emotionally resonant stories that resonate with the audience. By focusing on the customer’s journey and the value they gain, businesses can build stronger relationships and foster loyalty.
Go to source article: https://thestoryoftelling.com/tell-a-story-story-scaffold/