Walmart is pioneering the use of generative artificial intelligence (AI) to enhance the search capabilities of its customers and employees. The technology, developed by OpenAI, uses a model called GPT-3 that can understand and generate human-like text. Walmart’s application of the technology will allow customers to search for products in a more conversational and intuitive way. For instance, instead of typing “red women’s blouse,” customers can input “I need a red top to wear to a party.”
The retail giant is also planning to use the technology to assist employees. By integrating it with the firm’s Ask Sam app, staff can ask questions and receive immediate, detailed responses. This could range from finding specific products to understanding complex company policies.
Walmart’s adoption of AI is part of a broader trend within the retail sector. More companies are utilising AI to improve customer service and streamline operations. The move also underscores the increasing importance of personalisation in retail, with AI enabling more tailored and efficient shopping experiences.
Despite the potential benefits, the use of AI in retail also raises concerns about data privacy and job displacement. However, Walmart has emphasised that the technology will augment, not replace, human workers. The company is also committed to protecting user data and abiding by privacy regulations.
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