Basecamp, a project management tool, structures its work into six-week cycles, with two-week cool-down periods in between. This method breaks up the traditional, unending 40-hour work week, allowing time for creativity and innovation. During the six-week cycle, teams focus on one project, ensuring it’s completed to a high standard. The two-week cool-down period allows for smaller projects, bug fixes, and exploration of new ideas.

This work structure also eliminates the need for back-to-back meetings, instead opting for a single, weekly check-in. This allows for more time spent on actual work and less time wasted in unnecessary meetings.

The six-week work cycle is split into three main parts: shaping, betting, and building. Shaping involves defining the project, setting boundaries, and outlining potential solutions. Betting involves deciding which projects to undertake and allocating resources accordingly. Building involves the actual execution of the project.

This approach to work management is designed to foster creativity, productivity, and a healthy work-life balance. It recognises that not all hours are created equal, and that quality is more important than quantity when it comes to work.

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