“Design to Disrupt” explores the impact of digital disruption on businesses and industries. It highlights how traditional enterprises are threatened by new technologies and business models, forcing them to rethink their strategies.

Digital disruption is not just about technology but also about a shift in power from businesses to consumers. It is driven by the digitalisation of information, connectivity, and automation of transactions, leading to increased customer expectations and new business models.

The report emphasises that businesses must design to disrupt or risk being disrupted. It outlines four stages of digital disruption: digital confidence, stretch, disruption, and full digital transformation. Each stage requires different strategies and responses.

In the digital confidence stage, businesses must become digitally literate and develop a digital strategy. In the stretch stage, they must experiment with new technologies and business models. In the disruption stage, businesses must respond to disruptive threats by creating new digital products and services. Finally, in the full digital transformation stage, businesses must reinvent themselves digitally.

The report concludes that businesses must embrace digital disruption as an opportunity rather than a threat. They must become “disruptive by design” to survive and thrive in the digital age.

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