The advent of digital transformation has led to the resurgence of a fundamental element in business: the human factor. With artificial intelligence (AI) and machine learning becoming increasingly prevalent, there is a growing need for human skills to complement these technologies. These skills include creativity, empathy, and the ability to make complex decisions, which are not easily replicated by machines.

Emphasising the human aspect in the digital age is crucial for businesses to thrive. This focus allows companies to provide personalised experiences to their customers, a key differentiator in a competitive market. Human-centred design, which puts the needs and experiences of people at the core of product development, is becoming a necessity.

Additionally, fostering a culture that values human skills can help companies attract and retain top talent. As automation takes over routine tasks, employees can focus on more strategic and fulfilling work, leading to increased job satisfaction. This shift also necessitates a change in leadership style, with leaders needing to be more empathetic and people-oriented.

In the future of work, success will be defined by a company’s ability to balance technological advancements with the human touch. This balance will be a key driver in creating value for customers and employees alike.

Go to source article: http://www.digitalistmag.com/future-of-work/2018/01/11/human-is-next-big-thing-05748862