Multinational companies are increasingly vulnerable to attack, with their scale and complexity making them an easy target. Their global reach and influence, once their greatest strength, is now becoming their Achilles heel. This is due to a rising tide of nationalism and a backlash against globalisation, which is causing governments and regulators to take a more combative stance. The digital revolution is also playing a part, with data breaches and cyber attacks posing a constant threat.

The problems facing multinationals are manifold. They are being hit with hefty fines for wrongdoing, are struggling with the complexities of international tax laws, and are finding it harder to protect their intellectual property. They are also being forced to compete with agile start-ups and tech giants, who are not constrained by the same regulatory burdens.

This is not to say that multinationals are doomed. They still have many advantages, including their ability to operate across multiple markets and their vast resources. However, they need to adapt to survive. This means becoming more transparent, more responsive to local needs, and more adept at managing risk. They also need to invest in technology and innovation, to stay ahead of the competition.

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