Social networks are not just platforms for sharing ideas; they also shape the way these ideas evolve. This is according to a study by the University of Pennsylvania, which found that the structure of social networks can influence the evolution of the ideas shared within them. The study used computer simulations to model how ideas spread and change within a network. The results showed that the boundaries between different groups within the network can affect the way ideas evolve.
The study found that when there are clear boundaries between groups, ideas tend to evolve into distinct forms within each group. On the other hand, if the boundaries are less clear, ideas tend to blend together, creating a more homogenous culture. The researchers also found that the size and density of the network can affect the speed at which ideas evolve.
The findings suggest that social networks can play a key role in shaping cultural evolution. They also highlight the importance of considering the structure of social networks when studying cultural change. This could have implications for a range of fields, from sociology and anthropology to marketing and political science.
Go to source article: https://phys.org/news/2015-06-social-networks-group-boundaries-ideas.html