Allianz, a leading insurance company, is set to revolutionise the used car market by becoming an ‘Amazon for used cars’. The company plans to launch its own digital platform for selling used cars, making the entire process, from search to purchase, completely online. This move aims to eliminate the need for consumers to visit multiple dealerships and negotiate prices.
The platform, named Allianz Drive, will offer a wide range of used cars, with each vehicle undergoing a thorough 150-point check to ensure quality and safety. Allianz will also provide a warranty for all cars sold on the platform, giving buyers additional peace of mind.
The company believes that the convenience and transparency offered by the platform will attract a large number of consumers. Allianz Drive is set to launch in Italy, with plans to expand to other European countries in the future. This initiative is part of Allianz’s broader strategy to diversify its business and tap into new markets.
Go to source article: https://www.welt.de/wirtschaft/article158841373/Allianz-wird-zum-Amazon-des-Gebrauchtwagenhandels.html