Change management, traditionally seen as a series of tasks to be completed, is shifting towards a community-building approach. This new perspective views change as a social process, where the focus is on engaging people and fostering a culture that embraces change. This approach, called ‘Change Management 3.0’, encourages leaders to act as facilitators rather than directors of change.
The community-building approach to change management is a response to the limitations of traditional methods. These methods often overlook the human element, leading to resistance and failure. By focusing on the social aspect, change becomes a collective endeavour, increasing its chances of success.
Key to this approach is the notion of ‘village building’. This involves creating a community of people who share a common goal and are willing to work together to achieve it. Leaders play a vital role in this process, not as enforcers, but as facilitators who foster collaboration and mutual support.
The success of ‘Change Management 3.0’ depends on the active participation of all stakeholders. By creating an environment that encourages dialogue and collaboration, leaders can foster a culture that is more receptive to change. This approach not only increases the likelihood of successful change but also leads to a more engaged and motivated workforce.
Go to source article: https://www.forbes.com/sites/carstentams/2018/04/23/it-takes-a-village-change-management-as-community-building/#509e2af55683