Intranet management is often a source of contention between IT and communications departments. Traditionally, IT has been responsible for intranet, but the shift towards a more communicative and collaborative digital workplace has seen the communications team becoming increasingly involved. Both departments bring unique strengths to the table: IT has the technical expertise to maintain and improve the intranet, while communications has the skills to ensure it is user-friendly and promotes engagement.
The debate over who should control the intranet is ongoing, but a more collaborative approach is emerging. Various organisations are now opting for a joint responsibility model, where both IT and communications work together to manage the intranet. This model allows the strengths of both departments to be utilised, enhancing the overall effectiveness of the intranet.
However, this model is not without its challenges. There is a risk of power struggles and disagreements over priorities. Clear roles and responsibilities need to be established to avoid such conflicts. It is also crucial to ensure that the intranet aligns with the overall business strategy. Ultimately, the most important factor is not who controls the intranet, but how it is used to support the organisation’s goals.
Go to source article: http://www.cmswire.com/social-business/it-vs-communications-who-drives-your-intranet/