John Cutler, a renowned product management expert, has sparked a lively discussion on Twitter. He emphasises the importance of focusing on the output rather than outcomes when it comes to product development. He argues that teams should not get bogged down by the number of features they produce, but rather, should concentrate on the impact these features have on their customers.
Cutler further elaborates that the obsession with output often leads to a ‘feature factory’ mentality, which can ultimately be detrimental to the product’s success. He suggests shifting the focus to outcomes, such as customer satisfaction and product usability, to create a more meaningful impact.
He also highlights a common misconception that more features equate to more value. Instead, he proposes that adding unnecessary features could potentially confuse customers and dilute the core value proposition of the product.
In addition, Cutler stresses the need for a shift in the mindset at all levels of an organisation. He believes that everyone, from executives to individual contributors, should understand and embrace the outcome-focused approach. This shift, he suggests, will foster a culture of continuous learning and improvement, ultimately leading to the creation of products that truly meet customer needs.
Go to source article: https://twitter.com/johncutlefish/status/1212092805931290626?s=11