La Ruche Qui Dit Oui is a French start-up that has transformed the food distribution model. It allows consumers to purchase high-quality, locally-sourced food directly from farmers and artisans. The company operates through an online platform where consumers place orders from local producers. The orders are then picked up at a designated ‘hive’ location.

La Ruche Qui Dit Oui’s business model promotes sustainable farming practices and supports local economies. It enables farmers to set their own prices, ensuring fair pay. Moreover, it reduces food waste as orders are placed in advance, allowing producers to harvest or prepare the exact quantity needed.

The start-up has grown significantly since its inception in 2011, now boasting over 700 hives across Europe. It has also expanded into the US market under the name ‘The Food Assembly’. The success of La Ruche Qui Dit Oui illustrates a shift in consumer attitudes towards food sustainability and the importance of supporting local producers.

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