Ocado, a British online supermarket, is a pioneer in the use of data and analytics. The company uses a data-driven approach to improve efficiency and customer service. It employs machine learning algorithms to predict customer behaviour, enabling it to optimise delivery routes and times.
Ocado’s data culture is not confined to the technology department. The company encourages all staff to engage with data and to understand its value. This approach has led to innovations such as the Ocado Smart Platform, a robotic warehouse system that uses data to organise and retrieve products.
The company’s data culture also extends to its recruitment process. Ocado seeks out individuals who are comfortable with data and are willing to use it to drive decision-making. This focus on data literacy is seen as crucial for the company’s continued growth and success.
Ocado’s approach to data illustrates the potential for data to transform business operations. By fostering a culture of data literacy and using data to inform decision-making, companies can enhance efficiency, improve customer service, and drive innovation.
Go to source article: https://redmonk.com/jgovernor/2017/05/05/lessons-on-data-culture-from-ocado/