MBA programmes are evolving to meet the demands of the digital age, with many now incorporating data science into their curricula. This shift reflects the growing importance of big data in the business world, where the ability to analyse and interpret vast amounts of information is increasingly seen as a key skill. Stanford’s Graduate School of Business, for instance, has introduced a “Big Data, Big Insights” course, while UC Berkeley’s Haas School of Business offers a course on data and decisions.

This trend mirrors changes in the job market, with demand for data-savvy managers on the rise. Companies are seeking leaders who not only understand business strategy, but also have a firm grasp of data analytics. This demand is expected to grow, as more businesses recognise the value of data-driven decision-making.

Critics, however, question whether these courses can truly prepare students for the complexities of the data age, given the rapid pace of technological change. Others argue that the shift towards data science may detract from more traditional business skills. Despite these concerns, the trend towards data-oriented MBA programmes looks set to continue, reflecting the evolving needs of the modern business world.

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